AUTHENTICITY AND TRUE CRAFTSMANSHIP
By cultivating relationships with a hand-selected group of craftsman, we ensure each garment undergoes a rich process and that our operations never perpetuate poor working conditions for our creators.
As we evolve and develop new designs, we will always stay true to our core: authenticity and true craftsmanship.
Since alpacas do not shed their fleece, they need to be shorn annually so that they don't overheat during the summer. The fleece can then be spun into a luxurious and light material that keeps you warm and is soft on your skin. It’s this symbiotic relationship with our alpaca friends that inspires us to create.
We source Peruvian Pima cotton, which is a luxury cotton that has been cultivated in South America for millennia. The fibers that come from this kind of cotton plant are silkier than the average cotton. They’re also incredibly strong and resistant to pilling and fraying.
Each Reuben Oliver purchase is packaged in a recycled denim bag, which gives a new life to denim fabrics. The denim industry is incredibly water and energy intensive, but using recycled denim is much gentler on the planet.