CONNECTING YOU TO THE SOURCE OF THE SOFTEST FIBERS IN THE WORLD
When we got to Peru, we were astonished by the number of companies that have been sourcing from the country. And the more we explored, the more we understood. The country is immersed in ancient practices that have yielded some of the softest fabrics and most complex weaving processes in the world. But even more importantly, the country has already had some of the most sustainable practices in place for centuries prior.
But our love for the country extended beyond its focal place in the fashion world - it poured into the culture, the people, the historic origins of complex art forms - it then became increasingly clear that we didn’t want to follow the path of the other companies that were sourcing here. We didn’t want to source garments from this country for our own concepts and designs. Instead, we decided to combine contemporary garments with various art forms - all in an effort to pay homage to a country that has contributed so much towards the evolution of fashion, and the world as a whole.
Our mission is simple: to connect our clothing to its source in the most authentic way we know how - through the lens of the artists who know it best. Join the movement. #madeinperu
Since alpacas do not shed their fleece, they need to be shorn annually so that they don't overheat during the summer. The fleece can then be spun into a luxurious and light material that keeps you warm and is soft on your skin. It’s this symbiotic relationship with our alpaca friends that inspires us to create.
We source Peruvian Pima cotton, which is a luxury cotton that has been cultivated in South America for millennia. The fibers that come from this kind of cotton plant are silkier than the average cotton. They’re also incredibly strong and resistant to pilling and fraying.
Each Reuben Oliver purchase is packaged in a recycled denim bag, which gives a new life to denim fabrics. The denim industry is incredibly water and energy intensive, but using recycled denim is much gentler on the planet.